Pocket Posh Wine by Paulo Carminati

Author:Paulo Carminati [Feedbooks]
Language: eng
Format: epub
ISBN: 9781449407728
Publisher: Andrews McMeel Publishing
Published: 2011-01-15T00:00:00+00:00

Recommendation Loyal

These wine buyers rely on the suggestions of both advertisements and employees. Companies spend millions of dollars to produce shelf-talkers (those little paper ads right next to the bottle on the shelf) proclaiming the latest 90-point score or press accolade. Whether from the “authorities” such as Robert Parker or Wine Spectator or just the owner of the shop, you’ve decided to let the experts choose for you.

Buying tips:

Look for coordinated displays and deals. If a wine has recently scored well in a publication, importers and distributors will splash out the cash to make sure they turn that good press into sales. Usually that cash means better pricing all the way down the line, ending up in your pocket. However, make sure they don’t bait you with a good score only to switch you to a wine from a different vintage.

Just because a wine doesn’t have a score doesn’t mean it’s bad. More wines exist than wine critics can review. Just because Wine A got reviewed and Wine B didn’t doesn’t mean Wine A is better; it’s just more fortunate (and perhaps better connected). By purchasing only wines with reviews from major publications, you limit yourself to a small selection of wines. Feel free to ask the wine buyers in the store why they bought a particular wine for the store. Their response (or review, if you will) may be just as valuable as any numerical score.

Old news is not good news. Let’s say a Sauvignon Blanc receives a Best Buy rating from a magazine upon the wine’s release. Three years later, you see the same wine, with the same score, for a great price. However, that Sauvignon Blanc is nowhere near the same as when it was first scored. Higher-quality wines will have staying power (and even get better with age), but be wary of the “value picks.” Many of these “best wines under $10” and the like are scored with the caveat that they be consumed soon, and in this instance companies and retailers are banking on their recommendation-loyal customers to help clean up this inventory for them.

Scores and reviews should add value to the wine, not cost. Be careful of stores that raise the price on wines receiving great scores. Granted, perhaps the importer or distributor raised the price and the store had no option but to comply. To many people in the wine business, each great score or review comes with a “cha-ching!” If you see a hastily scribbled price increase accompanying a good score, beware.

Buy by the case to take advantage of full-case discounts. Some stores will give you a discount for mixing and matching twelve bottles together if you can’t afford twelve of the same bottle. If you see a wine with a great score at a great price, there’s a chance it will sell out. Buy a bunch; you won’t regret it.

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